Skip to main content (Press Enter).
Skip auxiliary navigation (Press Enter).
Code of Conduct
Back to MNBAR
Skip main navigation (Press Enter).
Join a MSBA Section
Update Contact Info
Join a Community
List of Contributions
Marketing is currently defined by the American Marketing Association as the activity
set of institutions, and processes for creating communicating delivering and exchanging offerings that have
value for customers clients partners and nyaa si society at large However the definition of marketing has evolved over the years. The AMA reviews this definition and its definition for marketing research every three years.
Powered by Higher Logic