8:15 - Goal-Setting Starter Session: Identifying Your Top Tech Trouble to Fix at Your Firm (Marshall S. Lichty)
9:00 - SEO vs. PPC: Where Should You Spend
Your Marketing Dollars? (Mark Homer,
GNGF)
10:15 - You Don't Know Sh*t About Online Marketing (Conrad Saam, Mockingbird
Marketing)
12:45 - ClioCon Recap and Legal Trends Report Highights (Maddy Martin, Smith.ai & Jared Correia,
Red Cave Law Firm Consulting)
2:00 - Getting the Most out of your Practice Management Software
(Melanie Leonard, streamlined.legal)
3:15 - Responsivess, Intake & Effective
Delegation That Doesn't Dilute Your Brand (Emily Cooper, Cooper Law Firm)
Maddy Martin, Smith.ai. Maddy is the head of growth and
education for Smith.ai, a virtual receptionist & intake service for live
calls and web chat. She has spent the last decade growing tech startups from New
York to California, and has expertise in digital marketing, small business
communications, lead conversion, email marketing, SEO, content marketing, social
media, comarketing, and event marketing. Maddy can be reached at maddy@smith.ai.
Mark Homer,
GNGF. As CEO of the law firm marketing agency GNGF, Mark uses a strong blend of
technology, marketing, and management experience gained from his twenty years in
the business world to lead the GNGF team in delivering targeted and efficient
results with high-touch service. Mark gained in-depth business technology
expertise at IBM, where his team helped develop some of the first corporate
websites. As a co-founder of the marketing technology leader eshots, inc., he
developed award-winning campaigns for many Fortune 500 brands.
Conrad Saam, Mockingbird Marketing.
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an
online marketing agency focused exclusively on legal. Called the “Gary V of
Legal”, Conrad is the author of The FindLaw Jailbreak Guide, a Google Small
Business Advisor and held positions for various ABA’s Practice Management
marketing committees. A semi-professional bridge arsonist, Conrad enjoys
publishing Cease and Desist letters from unscrupulous legal marketing vendors.
He once bought the keyword, “mesothelioma lawyer” for $4.76. Conrad is the proud
owner of Zippy, the first and only chicken to be awarded the Lawyers of
Distinction Top 10% Award, which recognizes lawyers duped into buying a $700
annual subscription to a plaque.
Marisa Portuondo. Prior to attending law school,
Ms. Portuondo graduated with a Master of Science degree from Florida
International University’s College of Business and worked in the pharmaceutical
industry managing over $60 Million of pharmaceutical raw material in several
worldwide locations. While attending the University of Miami School of Law, Ms.
Portuondo completed two internships at the Third District Court of Appeal under
Chief Judge Juan Ramirez, Jr. and a third internship in the Miami-Dade County
Public Defender’s Felony Division. Attorney Portuondo’s work focuses on business
and construction law, real estate litigation, and property damage claims.
Throughout her legal career, she has helped clients in various matters of all
magnitudes. While she has had large successes, including the successful
negotiation of a multi-million dollar arbitration and recovering escrow deposits
worth hundreds of thousands of dollars, she also enjoys working hand in hand
with smaller business owners, guiding them to success through business
consulting and contract drafting and negotiations.
Mike Whelan, Casetext. Mike is Managing Editor at Casetext and author of the upcoming book Lawyer Forward: Finding Your Place in the Future of Law. He worked in logistics before law school and has spent most of his career since helping solo attorneys or being one himself. He lives in Kansas City now with his wife, four kids, and 12 pets.
Jared Correia,
Red Cave Law Firm Consulting. Jared is the founder and CEO of Red Cave Law Firm
Consulting. Red Cave offers subscription-based law firm business management
consulting services for law firms, bar associations and corporations. Red Cave
also works with legal vendors to develop programming and content. Jared is also
the COO of Gideon Software, Inc. Gideon offers intelligent messaging and
predictive analytics software built exclusively for law firms. A former
practicing attorney, Jared has been providing services to lawyers and law firms
for over a decade.
Melanie Leonard, streamlined.legal. Melanie is a Clio Gold Certified Consultant and attorney. She founded streamlined.legal where she offers personalized consulting services, training, and education to small law firms who are looking to create efficiency in their daily workflow and optimize the use of practice management software throughout their firm.
Emily Cooper , Cooper Law Firm. Emily started her firm Cooper Law, LLC in 2010 with a goal of bringing affordable legal services to middle and lower-income individuals. As a single parent, she realized the importance of having an attorney in family law matters as well as the difficulty of affording one at standard attorney rates. Cooper Law's focus is on providing sliding scale legal fees and limited scope services to family law clients. After opening, she saw the need for assistance in apply for federal Social Security Disability benefits in cases with people on public benefits or who are homeless and brought in this new practice area. The firm is now a busy, community-oriented practice that serves every day people.
Marshall Lichty. Marshall Lichty helps lawyers and
law firms work better. He's the host of JDHD | A Podcast for Lawyers with ADHD
[https://TheJDHD.com] and an author of the
newly-released best-seller "The Small Firm Roadmap: A Survival Guide to the
Future of Your Law Practice. Find him at @mslichty
or marshall@TheJDHD.com .
CLE
Credits:
6.5 CLE credit will be applied for | Event Code: 280500
Cost:
MSBA Member: $50.00
Non-Member:
$150.00
Law
Student: $25.00
Remote
Participation: Instructions will be sent the day before the CLE.
If you cannot find the instructions, please check your junk or spam folder.
If you did not receive the instructions, check your email receipt to confirm you
are registered for this event. If you are registered and did not receive the
instructions, email feedback@mnbar.org.