What is a Lead Magnet? And Why Your Law Firm Can’t Live Without One!

When:  May 11, 2018 from 12:00 PM to 01:00 PM (CT)
Yes, we said lead! Then we said MAGNET. 

Sales and lead generation are two of the most avoided topics by small law firms. The truth is, there’s no need for it to be that way. The terms are simply misunderstood. 

A “lead magnet” is simply exchanging free advice, guidance or a valuable piece of material for contact information. Then, you build trust with the people who download the checklist, worksheet, ebook or other material by sending follow up emails with more valuable information. Build trust, get business. That’s what a lead magnet does. Now, let’s get to work and help you create one for your law firm’s website!

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